SAMSUNG: CHANGE AT THE TOP FOR THE MOBILE DIVISION A FEW WEEKS BEFORE THE S20

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A few weeks after Unpacked 2020 on 11 February, Samsung has announced a major change at the top. The Korean giant has appointed Roh Tae-moon as the new head of the mobile division, in place of the co-CEO DJ Koh who will continue to lead the IT and mobile communications division.

Bloomberg has drawn up a profile of the new boss of the Samsung mobile sector, who is 52 years old and is labeled as an “engineering expert, meticulous on smartphone functionality”.

Roh is a longtime employee of Samsung, whom she has worked for since 1997. She has been a key figure in the research and development of the Galaxy lineup. The most informed report that it contributed to the reduction of costs through the outsourcing of smartphone production, a winning strategy since it allowed Samsung to compete with brands such as Huawei.

The reasons for this decision are unknown. Roh, however, will have the difficult task of making the company grow in important markets such as China and India, but in front of him, he also has the difficult challenge of folding smartphones, which will have to become mass devices after the Galaxy Fold that has arrived in stores in a price certainly not accessible for everyone.

During the February event, Samsung should also present the new Galaxy Z Flip.

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